Sodobna podjetja vse bolj želijo približati svojo blagovno znamko generaciji Z. Navsezadnje so in še bodo postali nova generacija potrošnikov. Če za primer vzamemo...
Pred slabim letom smo že pisali o posodobitvah novih avtomatiziranih kampanj, znanih pod Performance Max ali maksimalna uspešnost v slovenščini. Kljub vsem dotedanjim novostim in prednostim, ki so jih nove kampanje omogočale, smo takrat pogrešali boljši vpogled v občinstvo in umestitve. Na podobne pomisleke so izgleda naleteli tudi pri Googlu, saj so v začetku tega leta napovedali nekaj novosti, ki jih lahko danes tudi že koristimo.
Najnovejše funkcije, ki so se jih najbolj razveselile vse blagovne znamke, ki si želijo več nadzora nad tem, kje se bodo njihovi oglasi prikazovali, so sledeče:
Uporabniki lahko uporabijo oglase z generativno umetno inteligenco za odkrivanje vseh iskalnih poizvedb, da bo iskanje bolj preprosto, hkrati pa bo to še naprej izhodišče...
To spletno mesto uporablja piškotke tretjih oseb, ki omogočajo merjenje obiskanosti in boljšo uporabniško izkušnjo. Piškotki ne morejo razkriti vaše identitete.
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